THE BUILDER OF CHAMPIONS.

My work is the same whether I'm building software or training an athlete: I turn complex goals into simple, repeatable victories.

I grew up as a lifelong tinkerer and problem-solver in London, Canada. I've always been obsessed with finding the most efficient way to get a result.

My Unique Approach: From Tech to Track

My professional life serves as the ultimate proof that structure guarantees success.

• The System Architect: I spent two decades in software and tech leadership, learning how to write clear code and build scalable businesses. I bridge that technical clarity with the confusion of life—I specialize in giving structure to chaos.

• The Competitor: As a lifelong athlete and competitive distance runner, I apply that engineering rigour directly to performance. I understand the grind, the pain, and the focus needed. I know that the mind works exactly like a computer: garbage in, garbage out. My job is to optimize your input for maximum output.

• The Transferable Skill: The discipline required to manage a multi-million-dollar tech agency is the same discipline needed to manage a high-level academic and training schedule. I translate the complex rules of business success into clear, actionable athletic strategy.

My Commitment

Alta Pursuit is the result of that passion: a brand dedicated to providing the foundational mental framework that creates Tier One results.

I don't believe in luck. I believe in building a system so strong, success becomes the only logical outcome.

You have the potential. I give you the perfect plan.